Book List 2012 – Flipnosis

Flipnosis - Kevin Dutton

I just wanted to talk a bit about another book that I had time to thumb through at the airport before flying back to Stuttgart. It’s called Flipnosis: The Art of Split-Second Persuasion, by Kevin Dutton. I just managed to read a few pages and it was ok. But, I am not sure if it would be better than another great book with a similar theme, Influence: The Psychology of Persuasion, by Robert B. Cialdini. I read Influence three years ago. In addition to presenting various cases, Cialdini tries to explain the reasoning behind people’s subjection to persuasion. Hence, it felt complete and I had a great time reading it.

Influence - Robert B. Cialdini

On the other hand, Flipnosis reads like an accumulation of many examples of persuasion, at least that’s the impression I have right now. Hence, I will reserve judgment until later. Regardless, I just wanted to put it out there. If, for some reason you come across Cialdini’s Influence, indulge yourselves. It is a great book. I will update this post when I am done with Flipnosis. A funny exchange in the Introduction gave me a good chuckle though. I am sure that some of you would know it already, but I read about this for the first time. It went something like this:

Flight Attendant: " Mr. Ali, please put your seat belt on, we are about to take off."
Muhammad Ali: " Superman don't need no seat belt!"
Flight Attendant: "Superman don't need no airplane!"

Hopefully, I can find the book at my favorite bookshop and read more tomorrow. More on this later.